The Quest Continues…Drinking beer one day at a time

It’s Halloween and this is no trick, the weather is brutal with strong winds and rain, and the possibility of some snow later tonight. You Ghouls be careful while carousing the neighborhoods.

Here’s something that has nothing to do with Halloween, but it may just be as scary a Yelp post and the subsequent reply by Scott:

Jerry S.
Clive, IA
0 friends
4 reviews

10/21/2014
I would’ve given this 5 stars. BUT…
the brash, angry, loud heavy metal music ruined the great beer and food. What are you guys thinking?!?!?

It’s not a late night head banger club. You have a great atmosphere, great beer, and great food. ALL ruined by some sophomoric need to feed your lack in musical taste. Clearly you don’t understand marketing. The needs of the many outweigh the needs of the few.

Lose the music and you will gain a much stronger following.

Written with sound mind and sober spirit.

THIS was my response from the owner.

Mr. Stoner

It sounds like you really didn’t like the music!  Like really really really didn’t like the music!!!  While I appreciate your attempts to help me define my business model and how I execute it, there’s a few points I should note.

1.  Don’t email people when you’ve been drinking.  I’m not sure what a “light night headbanger club” is.  I’m not sure what I’m feeding that I lack.  I’m not sure what “load the music means”.  We have an iPod? Maybe you mean “queue” the music?  Clearly, I also don’t understand english.

2.  When offering your high-minded criticism, using a term like “sophomoric” not only does not help get your point across but also serves as an oxymoronic juxtaposition to the thing you are complaining about. It makes you look….err, sophomoric.

3.  Yelp is for douchebags. Just like RateBeer, Trip Advisor, Beer Advocate and all those other troll-infested haunts.  I don’t much care if we get a hundred good reviews or a hundred bad reviews but damn am I glad we have sites like yelp as a means of giving a good darwinian pruning to the lower social order.  So I guess I take it back.  Yelp is awesome and as an added bonus now you get to have a voice, even if it is a very very tiny one that almost nobody hears.

4.  I don’t want a stronger following.  I’m out of room. If I get a stronger following there will be even worse issues finding places for people to sit.  People routinely suffered through a two hour wait while being treated to our ear splitting metal  so we put in the Annex across the street and now the wait is down to an hour.  Now you want me to change my music and go back to a two hour wait??? Clearly you understand marketing far better than I.

Maybe as a thanks for all your helpful advice I’ll put on Widespread Panic next time you’re in.  Or possibly you can talk to your fellow tastemakers and help me “load some music”.

Party on dude,

Party on dude,

Scott

I don’t think anything was resolved by all of the bickering, but it’s still a funny read.

PIcture of waves on Lake MI

Halloween Waves — Lake Michigan

HAPPY HALLOWEEN!

Cheers!

Cheers!

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